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Ellandi has opened a Sensory Room at The Broadway, our destination shopping centre in Bradford. The custom-built sanctuary was officially opened by Bradford’s new Lord Mayor Cllr Bev Mullaney.
Created by a Shipley-based sensory room and equipment designers and manufacturers, SpaceKraft, the space has been hailed as a “serene environment” for neurodiverse people of all ages to regain a sense of calm. Its features include mood lighting, mirrors, a musical hand and touch wall, an LED colour curtain and even an acoustic bed.
Christina Beggan, Director, Asset Management at Ellandi says “Incorporating a sensory room at The Broadway isn't just about providing a space; it's about creating a haven where every individual, regardless of their specific needs, feels understood and included. It's about transforming a shopping trip where everyone feels supportive and can enjoy memorable shopping experiences for years to come. We have always been driven to create an inclusive community for our shopping centres and we are looking forward to shoppers and visitors using this space’
Councillor Sue Duffy, Portfolio Holder for Children’s and Young People’s Neurodiversity, said: “We have recently started a journey working closely with our partners with the aim of making Bradford a neurodiverse friendly district so that when we refer to our city being inclusive it means neurological differences are recognised and respected by everyone. This is a key milestone for all of us as we launch the sensory room in the Broadway, which has been designed specifically to support people of all ages with physical and cognitive skills and also provide a safe space for those who may become overwhelmed by all the sensory output in our modern cities.”
Located in the heart of Bradford, The Broadway is home to big-name fashion and lifestyle brands like H&M, Next and Boots as well as an extensive range of leisure and eateries for visitors to enjoy. Attracting over 10.5 million visitors each year, the centre has also recently introduced quiet hours to offer a more peaceful shopping experience. It is a step further towards the vision to cater to the needs and wants of the local community to transform The Broadway to a fully inclusive destination for its shoppers who are looking for an all-around experience when visiting the centre.